Business professionals discussing valuation strategy
Certified Business Valuations · Jacksonville, FL

Most Business Owners Don't Know What Their Business Is Worth. We Change That.

Knowing your number is the foundation for every smart decision you make about your business — whether you plan to sell in two years or ten.

Confidential & NDA-ready 15-min discovery call No-obligation scope review
Speak with a Certified Expert 15-minute call · No obligation
See How It Works

CVA & CEPA Certified

Nationally recognized credentials

500+ Valuations

Across diverse industries

20+ Years Experience

Trusted by owners & advisors

Wealth Advisors, Attorneys & CPAs

The standard for professional advisors

Why owners choose us

Three things we do differently

01

Prepare Early. Capture More Value.

Our M&A experience from over 100 transactions shows the biggest risks—and missed value—come from waiting too long. We help you prepare early, avoid surprises, and build a business that’s ready when you are.

02

Make the Numbers Work for You

You don’t need to be a numbers person—we translate what matters, prioritize the right metrics, and prepare a dashboard for internal visibility.

03

Practical AI for Smarter Decisions

We apply advanced AI analysis to reveal growth and efficiency opportunities—helping you optimize your messaging and operations for stronger results.

How it works

Clear process. No surprises.

From first call to final report — here's exactly what to expect.

01

Discovery Call

A 15-minute confidential conversation to understand your situation, timeline, and goals. No obligation.

02

Scope & Data Request

We define the engagement scope and send a focused data checklist — financials, operations, and key documents.

03

Analysis & Report

Rigorous analysis using industry-standard methodologies. You receive a clear, certified valuation report.

04

Review & Next Steps

A walkthrough call to review findings, answer questions, and discuss strategic implications for your decision.

Who you'll work with

Certified professionals. Direct access.

No hand-offs to junior staff. You work directly with credentialed valuators who understand what's at stake.

Amanda Gordon, Nancy Hallett, and Gary Hallett — the Strategic Business Valuations team

Amanda Gordon

Business Analyst

Amanda combines a strong analytical foundation with market insight to help clients understand and maximize the value of their businesses.

Amanda Gordon

Analyst

Nancy Hallett CVA

Founder · Managing Partner

Nancy is a Certified Valuation Analyst and Certified Exit Planning Advisor with deep expertise in financial analysis and lower middle-market M&A transactions.

Nancy Hallett

CVA, CEPA

Gary Hallett CEPA

Founder · Strategic Lead

Gary is a Certified Exit Planning Advisor and M&A Master Intermediary who helps business owners unlock their value and achieve an exit with no regrets.

Gary Hallett

CEPA, M&AMI

"
Client Outcomes

"Nancy was very detailed and explanatory with each expenditure and its fluctuations. Having the information for my broker took the guessing out of what it was worth."

TG
TG Business Owner, Florida

"I really enjoyed learning about what makes a business sellable. I have some work to do."

MD
MD Business Owner

Take the next step

Get fast, helpful answers

Book a fifteen-minute call with our team

We'll determine fit, discuss scope, and outline what a valuation looks like for your situation — no obligation.

Speak with a Certified Expert 15-minute call · No obligation
Confidential — NDA available
15 minutes, no obligation
Speak with a certified advisor
Your data is never shared

What to expect on the call

  • We'll discuss your situation and timeline
  • We'll determine if a valuation is the right fit
  • We'll outline scope, deliverables, and a ballpark investment
  • No pressure — if we're not the right match, we'll say so

Not ready to talk yet?

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